Credibility – What is it? 

What is it and how do I get some?

It’s on amazon and you can get it delivered tomorrow if you are a prime customer.

If you believe that, then your quest for credibility will be a painful one. Credibility is a measurable thing. It has no physical weight or mass; but it is visible, it is felt and it is always hard to acquire but easy to lose. Amazon also doesn’t stock it…

Think of building credibility as a game of Snakes and Ladders, the only difference is that you don’t need dice to decide your fate. You can guide yourself around the pitfalls and traps, avoiding any losses.

So what is credibility? Credibility is a mixture of integrity, experience, judgement and knowledge. We have mentioned how integrity is key to speaking on numerous occasions, but how do we build the other traits up, in line with our already strong sense of integrity? Experience is simple… GO DO IT. Judgement is harder to acquire than experience, you need to be able to analyse your field, see trends, target opportunities and impart your predictions. You wont always make the right calls and that is fine, that’s just life. When making judgements, you can rely on your gut or the data. Experience will always aid judgement if you are someone who learns from the past. If you aren’t someone who learns lessons from past endeavours, you are doomed to fail. You will however, be extremely credible in what it takes to be a consistent failure!

The big key here is knowledge. Knowledge is your subject, yourself, even your experiences. It is the all-encompassing entity that permeates through the others to build credibility. Being knowledgeable in a field or subject takes time and effort, but it does afford you some credibility. After all, you know what you’re talking about, so people can tell you are genuine and not a crook. Knowledge without kindness is something tragic though. Knowledge is power and power without kindness is a dangerous tool. Sharing your knowledge and kindly delivering your insight to your field or subject’s enthusiasts is the ultimate goal of public speaking. A genuinely credible person is someone who is kind and connected to their field and their fellows.

The most credible people I know are well-respected, deeply knowledgeable, constantly learning and always giving back to their communities. They are consistent and have a genuine passion for what they do. One of those people is my father, he has demonstrated all those skill and traits throughout his life and now he is one of the industry leaders and specialists in his trade.

So there it is. A simple and not too hair splitting approach to build some credibility and raise your profile in your area of expertise.


To be persuasive we must be believable; to be believable we must be credible; and to be credible we must be truthful. – Edward R. Murrow


Author: Will

Hi, I'm Will. Founder and Lead Coach at Lib-Orator, a public speaking and sales training specialist.

2 thoughts on “Credibility – What is it? ”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s